The free shipping wars seem to be heating up again.
In a posting on its website, Amazon said it has lowered its free shipping minimum for non-Prime members on eligible items to $25. Merchandise will be delivered in five to eight business days.
It’s the second time this year that Amazon has made it easier for shoppers to qualify for free shipping. In February, the online giant reduced its minimum order amount from $49 to $35.
The move comes as Walmart has become increasingly aggressive in competing with Amazon. In January, the discounter introduced free two-day shipping for orders over $35. To date. Amazon only offers two-day free shipping to Prime customers.
Walmart also is leveraging its vast store network as pickup points for online goods. In April, the retailer announced it would offer a discount on select items that are ordered online and then picked up in the store.