Brookshire Brothers revamps end-to-end digital shopping experience

A regional grocer is enhancing its e-commerce operation from fulfillment to customer engagement.

Brookshire Brothers, which operates stores in in Texas and western Louisiana, is deploying digital tools from the eGrowcery food industry e-commerce platform. The transition to the new platform, which will be seamless to customers, will launch Jan. 1, 2024.

Features for shoppers will include integrated coupon clipping and redemption, complex promotions, and enhanced support for two-way conversations between online customers and personal shoppers who select products by hand.

On the back end, Brookshire Brothers will deploy a more efficient picking and fulfillment technology suite. The retailer intends to save labor time and money via this fully integrated fulfillment approach.

“The eGrowcery platform offers a deeper integration with the systems and strategies that we go to market with every day,” said John Alston, CEO & president of Brookshire Brothers. “The customer will benefit from being able to use digital coupons and navigate promotional savings while our store team optimizes the picking process to help save time and money,” 

 “eGrowcery is honored to work with the great team at Brookshire Brothers,” said Patrick Hughes, CEO of eGrowcery. “We are committed to providing their team with a comprehensive and scalable digital solution today, but also look forward to partnering in developing new features to continually improve shopper adoption rates and basket size growth.”  

Brookshire Brothers is a 100% employee-owned grocery chain based in Lufkin, Texas. Founded in 1921, Brookshire Brothers operates nearly 120 locations in Texas and Louisiana, with complimentary formats that include fuel and tobacco operations, coffee shops and event venues. 

Hitchcock’s Markets rewards online shoppers with eGrowcery

Another regional grocer, Florida-based supermarket chain Hitchcock’s Markets, deployed the eGrowcery e-commerce platform and AppCard personalization engine and digital coupons platform earlier this year.

The joint eGrowcery-AppCard offering utilizes combined data to help retailers understand what motivates an individual sale. With the integrated solution, Hitchcock’s Markets can provide online customers benefits while they shop. In the store, shoppers can redeem AppCard coupons and other digital rewards by either scanning their eGrowcery-enabled mobile app or keying in their phone number at the AppCard in-lane terminal.