Delhaize America division goes mobile

Food Lion is stepping up its digital engagement game.



A banner under Delhaize America, Food Lion launched a mobile app. Available to customers across its 10-state footprint, the app streamlines and personalizes the shopping experience.



At the core of the app is the integration of the grocer’s MVP loyalty card. In addition to enabling cashiers to scan the digital card from customers’ smartphone screens, customers can electronically load coupons to their MVP card. In an average month, Food Lion offers more than $250 worth of “MVP Load to Card Coupons” available through the mobile app and online, according to the retailer.



Other features include access to an integrated barcode scanner, a digital version of Food Lion's weekly ad, and a recipe finder that suggests meals based on items scanned at home or in the store. Customers can also create and populate digital shopping lists by scanning items at home, clicking on products in the digital weekly ad, coupons and recipes. A store navigator tool helps shoppers view items by aisle in their preferred store.



The free app can be downloaded in the App Store or Google Play Store.



“With the launch of the Food Lion mobile app, we strive to make it easy to shop while making it even easier to save,” said Deborah Sabo, VP of marketing at Food Lion. “This convenient tool is packed with features to make customers' lives easier, including the ability to tell a shopper the exact aisle where products on their shopping list are located.”



Food Lion operates more than 1,000 stores in 10 Southeastern and Mid-Atlantic states.