Domino’s enables order by text

Ann Arbor, Mich. —Some people love pizza so much they get emotional about it. Now Domino’s Pizza is letting them express those emotions by placing preset delivery orders via pizza text emoji.

Customers who opt into Domino’s new mobile text ordering service and add their mobile number to their online “pizza profile” can also reorder their established Easy Order by texting the phrase “Easy Order.”

Domino’s text ordering service joins its suite of AnyWare ordering applications. Other leading-edge channels for placing delivery orders with Domino’s include Twitter, Samsung Smart TV, Pebble smartwatch app, Android Wear smartwatch app, the Ford Sync AppLinkvoice-activated smartphone system and proprietary Dom voice ordering system.