Gelson’s to debut new store format — at EV charging stations

Gelson’s is launching a new convenience concept. 

The specialty grocer, which operates 27 stores throughout Southern California, is partnering with electric vehicle-charging station developer Rove to provide food and beverage services at its new charging stations. Rove plans to build six locations in Southern California beginning this year, with 20 stations planned by 2026. 

The new concept, called ReCharge by Gelson’s, will offer a curated selection of foods, beverages and convenience items for Rove customers as well as neighborhood locals. The offerings will include beverages, hot and cold snack and meal options such as poke bowls and sushi, sandwiches and wraps, salads, charcuterie and cheese plates. A selection of dairy and frozen items will also be featured, along with staples such as snack foods, bread and non-grocery items.

“We are thrilled to join in partnership with Rove to launch this innovative new concept, bringing fresh and better-for-you offerings for people on the go across Southern California.” said Gelson’s president & CEO John Bagan. “Our new ReCharge by Gelson’s locations will bring our premium food and beverage experience closer to many of our existing customers while also introducing us to an expanded audience.” 

Bagan added that Gelson’s has been moving to EVs and alternative fuel vehicles for its own company fleet, and that the partnership is a key part in pursuing its larger sustainability goals.

Gelson’s, founded in 1951, will open its 28th store in October, at the West Edge development in Los Angeles.

Rove’s EV charging centers will feature 40+ ultra-fast EV chargers, a 24/7 lounge with restrooms and free Wi-Fi, and an eco-friendly car wash for added convenience in some locations. Every center will also include parking spots for non-chargers.

“We’re excited for the Gelson’s team and their new concept to join our full-service EV charging centers,” said Rove CEO Nathan McDonnell. “From day one, we aimed to offer our customers fresh food alongside a superior charging experience. With ReCharge by Gelson’s at Rove’s centers, we are reimaging the public charging experience together, leaving EV drivers recharged in more ways than one.

Rove is a full-service charging station developer and operator in Southern California on a mission to make charging electric vehicles (EV) fast, safe, and reliable. The company plans to build EV charging stations that transform EV charging and encourage EV ownership. Each location will host more than 40 direct-current fast chargers (DCFC), an onsite market, a 24/7 lounge with restrooms, and a car wash in some locations.