Instacart launches same-day delivery of trees, seasonal décor
Instacart wants to save customers a trip to the tree lot this holiday season.
For the first time, the grocery technology company is enabling customers to order fresh-cut trees, artificial trees, and a variety of seasonal decor via the Instacart app for same-day delivery from a variety of grocery, wholesale, home improvement, and specialty stores across the country.
The program runs on Instacart's Big & Bulky technology that enables retailers to offer same-day and scheduled delivery for large items up to 60 pounds. Live trees up to five feet tall are available for same-day Instacart delivery, and customers can also request they be trimmed and leveled via the delivery instructions section before checking out in the Instacart app.
In addition to same-day live tree delivery, Instacart also delivers artificial trees up to nine feet tall, and decorative items including ornaments, tree trimmings, string lights, and table decorations. Same-day, nationwide tree delivery is available now on the Instacart app for iOS and Android.
Other retailers, including Walmart and Lowe’s, have also introduced programs for delivering, and even setting up, holiday trees and decorations. This new program also fits in with other online storefronts Instacart has set up where it acts as an e-commerce retailer, fulfilling orders with inventory from third-party retailer partners.
Notable examples of this strategy include the Instacart Dollar Store Hub. Customers can browse deals and additional savings from roughly 14,000 partner discounters. The company also offers the the Instacart Convenience Hub. Customers in nearly every major U.S. city can use the Instacart Convenience Hub to shop for convenience products 24 hours a day, seven days a week, with free priority delivery in as fast as 30 minutes for Instacart Express members on orders over $10.
“We're excited to offer Instacart customers same-day, nationwide tree delivery this holiday season," said Daniel Danker, chief product officer at Instacart. "Trimming a holiday tree is a beloved annual tradition for many families and we're delighted to offer a convenient and time-saving way for customers to get their trees and seasonal decor with just a few taps, so they can spend more time holiday-ing and less time hauling."
Instacart partners with more than 1,000 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 75,000 stores across North America.