MARKETING/SOCIAL MEDIA

Frugal Festivities: Consumers Embrace Thrifty Holiday Shopping
As the holiday season approaches, shoppers are increasingly adopting budget-conscious shopping strategies.
E-commerce lessons from Cyber Week 2023
Another Cyber Week has come and gone; and left some interesting trends in its wake.

Third-party Walmart sellers break sales records during holiday promotions

Walmart’s recent Black Friday and Cyber Monday sales events produced the best-selling days ever on Walmart Marketplace.
Consumers avoid ads when possible; follow influencers' suggestions

A majority of U.S. consumers take steps to avoid advertisements on podcasts, video streaming and live TV platforms.
Amazon’s extended holiday promotion was its biggest ever

Amazon’s 11-day extended holiday shopping event was a doozy.
Walmart to debut shoppable holiday 'RomCom' ad series on social media

Walmart is set to launch its first-ever shoppable video series on three popular social media platforms.
How AI is revolutionizing retail

In the dynamic world of retail, the concept of localized marketing and planogramming is gaining traction as a means to create a more personalized shopping experience for customers.
Stitch Fix offers personalized holiday styling help

Stitch Fix is providing personalized assistance with holiday styling questions.
Coach offers holiday shoppers digital try-on – via store windows

Coach is looking to attract shoppers and drive foot traffic with an augmented reality (AR)-based holiday experience.
7-Eleven issues online holiday merchandise assortment

7-Eleven Inc. is getting into the seasonal spirit with its online licensed gear and memorabilia store.

Frugal Festivities: Consumers Embrace Thrifty Holiday Shopping