MARKETING/SOCIAL MEDIA

Amazon expands Buy with Prime benefits
Amazon is offering new shopping benefits to Prime members using its “Buy with Prime” service – just in time for the holidays.
J.Crew virtually hits the slopes with holiday metaverse shop
J.Crew is building on its presence in the metaverse with a gamified, ski-themed, immersive holiday shopping experience.

Klarna launches hosted online storefronts in U.S.

U.S.-based creators have a new option for directly selling products to consumers via the Klarna platform.
Poshmark leverages livestreaming to promote resale for the holidays

Poshmark is making its livestream shopping solution a centerpiece of its annual secondhand holiday shopping event.
How AI Boosts Holiday Sales and Delivers Better Customer Experience

Much has been written about applying artificial intelligence (AI) and machine learning (ML) in complex retailer back end systems.
Amazon partners with Meta for Facebook, Instagram shopping

Amazon shoppers can now buy products directly on Facebook and Instagram without leaving the social apps.
Three retailers seamlessly keeping customers cozy this fall

Autumn is a “warm and fuzzy” season, and some retailers are making sure they give their customers that feeling using omnichannel technology.
How high-performing retailers view Black Friday

The most successful retailers approach Black Friday, Cyber Monday and other holiday promotions a little differently than their peers.
Walmart teams with Bravo ‘Below Deck’ series for shoppable TV episodes

Walmart is partnering with NBCUniversal for shoppable TV ads.
Google releases three new shopping features in time for holidays

Google is launching new online resources aimed at making finding deals and discounts easier.

Amazon expands Buy with Prime benefits