Meijer continues to grow Black-owned brand selection

Midwestern grocer Meijer is touting its diversity, equity and inclusion efforts by continuing to grow its selection of Black-owned brands.

Since launching its supplier Inclusion program in 2021, the retailer says it has grown its selection of Black-owned brands by nearly 35%. When a certified diverse supplier joins Meijer, the chain's supplier iclusion team welcomes them with a robust program, dubbed the Meijer Grow Academy, that includes onboarding, training and networking events.

The Meijer Grow Academy helps diverse businesses each step of the way, presenting information on brand strategy, marketing, product packaging, operating processes, distribution capabilities and more. Suppliers also receive 1:1 coaching from Meijer buyers, supplier inclusion and other business teams to help them strengthen their business in reaching more customers.

"The Meijer Supplier Inclusion program not only showcases new, diverse brands, but also prioritizes growing existing brands within our various store formats and locations," said Carla Hendon, director of supplier inclusion at Meijer. "I'm incredibly proud of our team for their ongoing commitment to the small business community and providing a positive space for all entrepreneurs to grow and thrive."

During February, curated product offerings will be prominently displayed in all Meijer supercenters in celebration of Black History Month. Meijer highlighted the following Black-owned brands that have seen success at its stores:

• The Lip Bar: Also woman-owned, this Vegan and cruelty-free beauty company not only partners with Meijer, but also has its flagship store right in the heart of downtown Detroit.
• Just Sign USA: A home décor design company, inspired by Michigan and Detroit-based cultural scenes captured through its products.
• BLK & BOLD: Founded by two best friends in Des Moines, Iowa, this premium coffee brand gives 5% back to nonprofits focused on children in need. Before going national, Meijer was one of its first major retail partners.
• Mushroom Angel Company: Founded in Detroit, this husband and wife found a way to make frozen, plant-based food not only approachable, but delicious for all ages!
• Goode Foods: Also a family business, this all-natural, sugar-free canned bean and vegetable product is made in Arlington Heights, Ill.
• Mrs. Pruitt's CHA CHA: A variety of special relish blends that add flavor to any dish – also founded in Detroit.
• Creamalicious: An artesian ice cream brand inspired by soul food desserts based in Cincinnati.

Based in Grand Rapids, Mich., Meijer operates more than 500 supercenters, Meijer Grocery, neighborhood markets and Express locations throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.