Michaels creates new bulk buying program for SMBs

The Michaels Companies Inc. is targeting small-to-mid-sized businesses (SMBs) and entrepreneurs with a tailored assortment and shopping services.

The specialty arts and crafts retailer is introducing MichaelsPro, a program including access to a curated assortment of product, bulk buy pricing, and tax-exempt shopping with no membership required. The MichaelsPro assortment features several thousand products across the bulk purchase categories including paint & art supplies, canvas, frames, apparel, tech materials, jewelry, beads & supplies, yarn, general crafts & surfaces, floral making supplies, and party/ celebration supplies.

Customers can either purchase products with the MichaelsPro Pack symbol online, through the Michaels app, or via in-store tablets. In conjunction with the program launch, Michaels has created a dedicated MichaelsPro customer care line where associates will be available to help place bulk orders.

“At Michaels we are focused on listening and supporting our passionate customers,” said Matthew Rubin, Michaels senior VP of business development and growth. “MichaelsPro was designed to help those who craft for a living buy the quantities of supplies they need at value prices. We are thrilled to launch this program to benefit those that need a reliable supplier to fuel their maker enterprise, whether they make goods to sell, use supplies to teach, or just need to stock up.”

Michaels operates more than 1,270 stores in 49 states and Canada. Additionally, the company serves customers through a variety of digital platforms and also owns Artistree, a manufacturer of custom and specialty framing merchandise.