MOBILITY

  • Fast-casual chain steps up its mobile experience

    Chipotle Mexican Grill is making a move to retain existing customers and attract new ones.    The fast-casual chain is partnering with Deloitte Digital to transform its mobile customer experience. The creative digital consultancy within Deloitte Consulting LLP, will redesign Chipotle's iOS and Android ordering apps, a move that will improve digital ordering and enhance the customer experience. The new apps will launch in the fall, with additional channels following by the end of the year.  

  • eTail East: Warehouse club operator debuts new desktop site

    BJ’s Wholesale Club introduced the newest service within its digital transformation.   The warehouse club operator launched a new desktop website on Monday. Besides featuring a modern look and feel, the site also supports easier navigation, browsing and shopping.   

  • Fast-casual chain steps up digital ordering
    As Panera Bread’s electronic orders continue to rise, so does its commitment to digital customer engagement.   The fast-casual chain continues to add more digital touchpoints, making it easier for shoppers to engage with its brand. Whether delivering new services via the Web, mobile or in-store kiosks, “we want to drive convenience, speed, and contribute to an exceptional customer journey,” Mark Berinato, VP, digital, Panera Bread said during a session at eTail East on Monday.   

  • British online fashion giant steps up product searches
    ASOS is streamlining how its mobile shoppers search for merchandise.   The largest online fashion retailer in the U.K. is adding a visual search feature to its iOS-based mobile app, reported TechCrunch. It will be rolled out to their Android app “soon."   

  • Beauty giant gives loyal shoppers their own ‘chat-room’
    Sephora’s new service strives to connect customers while they shop.   The specialty retailer launched a digital platform that invites customers enrolled in its Beauty Insider loyalty program to connect and chat about all things beauty. The mobile and online platform serves as a destination for members to find inspiration, ask questions and get recommendations in an unsponsored, real-time social setting.  

  • Nation's largest mall is ‘mapping out’ a better shopping experience
    Technology that works like GPS for indoor locations is helping shoppers find their way through Mall of America.   

  • Simon launches ‘concierge bot’
    Simon is debuting a new type of concierge — one that never calls in sick.   The mall owner launched a chatbot designed to deliver customers at its 208 North American centers useful information as they shop.  Described as the industry’s first enterprise-wide bot, the artificial intelligence-based technology is available through Facebook Messenger, and provides store and restaurant information, hours of operation, special events, daily promotions and a list of available amenities.  

  • Walmart deploying tech that lets in-store shoppers check out — on their own
    A discount giant is helping more shoppers skip the checkout line.    Walmart is expanding the deployment of its Scan & Go mobile app, which is being tested in approximately 12 stores across Northwest Arkansas, Florida, Texas and Georgia. The chain is now rolling out the app for use in at least 10 additional locations in the Dallas-Fort Worth and Nashville markets. The stores will offer the solution by the end of the month, according to Justin Rushing, spokesman for Walmart.  

  • Target retail tech accelerator alum makes good
    One of the retail tech start-ups from the inaugural class of the Target + Techstars retail accelerator program is expanding.  

  • Wayfair extends reach of its augmented reality app
    A furniture e-retailer is putting its augmented reality-based app into more shoppers’ hands.   Wayfair’s AR application, WayfairView, has been integrated into its mobile shopping app on the newly released ASUS ZenFone AR. The smartphone, which launched on Thursday, is equipped with Google’s Tango AR platform.  
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