Regional furniture retailer modernizes front-end

City Furniture sales associates are moving away from the cashwrap, and completing transactions directly on the show floor.



The furniture retailer based in South Florida, is upgrading is point-of-sale (POS) network across its 15 City Furniture and 12 Ashley Furniture HomeStore showrooms. All locations will be getting a mobile POS system from Ingenico, which encompasses transaction processing software, and decryption and EMV solutions that securely process all forms of payment, including EMV chip & sign, EMV chip & PIN, magstripe and NFC/contactless, as well as City Furniture’s private-label credit cards and gift cards.



The solution is also integrated with the retailer’s tablet-based program that enables its 400 sales associates to streamline the shopper’s in-store path-to-purchase. The ‘ASAP (Sales Assist)’ program, powered by IBM, delivers associates the insights and flexibility needed to deliver a more efficient, personalized shopping experience for their customers as they make their purchase decisions.



“Our goal at City Furniture has always been to provide consumers with the best customer service and in-store experiences, so partnering with Ingenico Group and IBM was an easy decision,” said Steve Wilder, CFO and CIO at City Furniture.



“Their solutions allow us to accept different forms of payment from anywhere in the showroom, while offering a more engaging sales experience,” he added. “This gives us a significant competitive advantage because not many retailers are using mobile payment systems, especially in furniture retail.”