Retailers can now launch shoppable campaigns, customize storefronts on Instacart

Instacart has added new features designed to help retailers provide a differentiated online shopping experience.

The grocery technology company has added new solutions that make it easier for retailers to modify their homepages, create custom landing pages, and build shoppable campaigns from a user-friendly dashboard in Instacart Storefront and Storefront.

Instacart noted that Stew Leonard's is already using the new capabilities to offer engaging e-commerce experiences for customers, and Gelson's Markets will be introducing them on their online storefronts soon. 

"Instacart Storefront Pro helps us manage and grow our e-commerce,” said Jake Tavello, COO at Stew Leonard's. “The campaign builder feature helps us reach our goals – whether it's driving purchases of specialty items like our freshly baked chocolate chip cookies or pointing customers to popular holiday items like filet mignon or lobster – by guiding us through the process and making recommendations in an intuitive, easy-to-use interface."

Chris Rogers, chief business officer at Instacart, said that the new Storefront and Storefront Pro solutions give retailers the “power to take control over their online presence so it reflects their brand identity and showcases their unique value.”

“They can now seamlessly launch shoppable campaigns that capture seasonal moments, handpick products that resonate with their audience, and foster stronger customer connections,” he added.

Instagram said the enhanced features of Storefront and Storefront Pro will enable retailers to:

• Add dynamic content to homepages: Retailers can easily modify their homepages using Instacart's self-serve tools, including adding banners and other visually enticing elements. This makes it easy to showcase weekly or daily promotions and merchandise products – including private label brands – and reflect the retailers' brand, using preferred colors, logos, fonts, and more.

• Create custom landing pages: Retailers can create custom landing pages with images, text, and shoppable elements that allow for compelling storytelling and merchandising. For example, a retailer could design a page that showcases their private label brand, explaining the brand ethos and highlighting best-selling items that can be added to cart with a click. This capability also allows them to easily build static pages – like an "About Us" or "FAQ" – directly within Storefront and Storefront Pro.  

• Build shoppable campaigns: Retailers can build shoppable campaigns that appear across their storefronts, using Instacart's pre-built templates or their own custom layouts. Retailers can set specific goals for their campaigns – such as increasing conversion, rewarding loyalty members, or driving customer retention – and the self-serve tooling will make recommendations to drive impact based on Instacart's knowledge of consumer behavior.

San Francisco-based Instacart partners with more than 1,000 national, regional and local retail banners to facilitate online shopping, delivery and pickup services from more than 75,000 stores across North America on the Instacart Marketplace.