Saks in first-ever EV partnership with Lucid

Customers at select Saks Fifth Avenue stores will soon be able to test drive a state-of-the-art electric vehicle. 

The luxury e-commerce platform and  luxury electric vehicle company Lucid  have launched a multifaceted partnership across the Saks Fifth Avenue ecosystem. As part of its first-ever collaboration with an EV company, Saks will offer exclusive demo drive experiences of Lucid's state-of-the-art luxury EV, the Lucid Air, at select Saks Fifth Avenue store locations.

The demo drive program will debut on Feb. 8, at Saks’ new West Coast flagship in Beverly Hills, Calif.  Additional participating stores to be announced at a later date, including Atlanta; Boca Raton, Fla.; Chicago; Greenwich, Conn.; Houston, Tex.; Las Vegas and Troy, Mich.

The partnership includes a multifaceted digital campaign on Saks.com the Saks website and Saks-owned channels. Campaign elements include a landing page where customers can experience the world of Lucid and book a demo drive of one of Lucid's EVs, a dedicated main homepage feature, an email campaign and  social media content. The collaboration also includes an event in the Beverly Hills flagship.

“We're committed to utilizing the entirety of the Saks Fifth Avenue ecosystem to introduce our customers to the best in luxury," said Marc Metrick, CEO of Saks. "As an iconic luxury brand and an authority in the luxury space, Saks has been able to partner with companies that we know are of interest to our customers and complement the luxury lifestyle. With Lucid, we're providing our customers with new, unique offerings outside of our traditional assortment, and we're excited for them to experience this innovative offering online and in our stores for the first time."

In December 2023, Saks showcased Lucid's halo performance model, the Air Sapphire, at the Saks Fifth Avenue New York flagship. The car was lowered into The Vault, a floor dedicated to high fine jewelry and watches through the store's atrium.

"Our partnership with Saks, a longtime authority in the luxury space, blends our technology and design excellence with high-end retail in an incredible collaboration," said Peter Rawlinson, CEO/CTO of Lucid. "The collaboration brings the Lucid brand directly to Saks clientele searching for fine craftsmanship and innovation that seamlessly blend into their lifestyle, such as can be found with the Lucid Air."

Lucid Air

The Lucid Aid features a California-inspired design that features luxurious full-size interior space in a mid-size exterior footprint. Lucid's proprietary technology delivers the longest EPA-estimated range available of any electric car currently on the market alongside driver-oriented performance in a stylish car, the company said.  The Air lineup starts at $77,400 and consists of four models.