Target holiday marketing includes pop-ups; in-store, digital experiences

Target is going on the road as part of its holiday marketing campaign.

The retailer said it will hold three traveling events around the country where “guests can immerse themselves in a world of wonder and joy inspired by holiday journeys.” Billed as “Target Wonderland: Bullseye’s Top Toys Adventure,” the pop-ups will feature larger-than-life toy experiences with brands such as Mattel, Lego and Nintendo, festive photo ops (including a life-sized Barbie box), fun games and more.

Here’s when and where the Target Wonderland  event will take place:

•New York City (The Seaport Piers), Nov. 18 & 19;

•Dallas (Dallas Farmers Market), Dec. 2 & 3; and

•Los Angeles (L.A. Live), Dec. 15 & 16.

Target is also transforming its stores and digital platforms into immersive and whimsical shopping destinations to help more shoppers browse affordable gifts, décor and entertainment. Inspired by holiday travel, Target is adding transportation-themed destinations throughout its stores, including a shoppable Grand Central Gifting Station. Its partnership with the UK’s Marks & Specer will bring a red double-decker bus-shaped display with exclusive Marks & Spencer hot chocolate and collector cookie tins. 

Online, Target will have a virtual version of its Grand Central Gifting Station and a 360-degree virtual holiday toy shop where shoppers can interact with the retailer’s Top Toys list as well as its exclusive collections with Disney and FAO Schwarz.

ADS

Target’s holiday ads put a playful spin on holiday moments while featuring “must-have” items under $25. (As part of its holiday strategy, the retailer has added thousands of affordable items priced under $25 across its broad assortment.)

The ads feature an exclusive-to-Target reimagining of Faith Evans’ classic “Love Like This” by rising Afro-Latina R&B artist Rosemarie and produced by OneRepublic’s Ryan Tedder, with English and Spanish versions.

“Target is putting the magic and the meaning of the holidays within reach for everyone this season,” says Lisa Roath, executive VP and chief marketing officer, Target. “As guests look to save and celebrate in style, our holiday marketing and creative will inspire them with all the on-trend gifts, food and décor they love at Target, at prices they’ll love even more. That’s the heart of our campaign — however you holiday, Target helps you do it for less.”