Warehouse club operator launches mobile site

BJ’s Wholesale Club just made a big move within its digital transformation plan.



The warehouse club operator introduced a mobile site that is integrate within its omnichannel strategy. In addition to using the site to browse, research and purchase items, members can also manage their memberships through their smart device.



The mobile site also gives users access to services like online deli and bakery ordering, a service that enables members to place an order and pick it up in as little as 36 hours. Members will also be able to access the warehouse club’s Pick Up & Pay service, which enables them to reserve dedicated non-perishable products on their mobile device and pick them up in-club within two hours, according to BJ’s.



"The new mobile site is an important step in our omnichannel transformation," said Rafeh Masood, senior VP and chief digital officer, BJ's Wholesale Club. "More and more members use their mobile devices every day, and enhancing the BJ's mobile experience makes shopping more convenient.”



BJ’s also has plans to further enhance its digital offerings. These will range from improved mobile and desktop sites to increased use of technology in its clubs, according to the retailer.



BJ’s operates 215 clubs and 132 BJ's Gas locations in 16 states.