Costco Wholesale Corp. is reportedly testing a new way to keep non-members out its stores.
The wholesale retail giant is scanning Costco membership cards at the entrance of several locations, calling it an effort to improve member experience, reported CNN.
"This test is to match members to their cards at the door prior to shopping for an improved member experience," Costco said in a statement to USA Today.
Membership fees are critical to Costco’s earnings. During its first quarter, ended Nov. 26, 2023, Costco’s membership fees totaled $1.08 billion, up from $1 billion in the year-ago quarter. At the end of the quarter, the retailer had 129.5 million cardholders, up 7.1% from last year.
Costco’s standard membership fee is $60 per year. An executive membership costs $120 annually. The company, which has not hiked its fees since June 2017, is continually questioned about a possible increase.
"I'll use my standby answer, my answer, it's a question of when, not if," CFO Richard Galanti said on the chain’s first-quarter earnings call. "But at this juncture, we feel pretty good about what we're doing."
Last June, Costco started asking for shoppers' membership cards along with a photo ID at the self-checkouts, a policy which is also in effect at the regular checkouts.
“We don’t feel it’s right that nonmembers receive the same benefits and pricing as our members,” Costco said in a statement as reported by CNN.