TECHNOLOGY

EXCLUSIVE: Sur La Table boosts e-commerce results with generative AI
Sur La Table is leveraging generative AI to transform digital performance.
Party City analyzes pricing data for optimal decisions
Party City Holdings Inc. is enlisting a consulting and analytics firm to help ensure it understands its pricing as thoroughly as possible.

L’Occitane celebrates Ramadan with metaverse shop

A French global beauty brand is launching its third seasonal metaverse storefront.
Etsy names Drew Barrymore to honorary c-suite position

Talk show host, actress, and co-founder of the Barrymore Brands health and beauty product line Drew Barrymore has been named to the honorary position of chief gifting officer of Etsy Inc.
How retailers should respond when media turns social

A strong social media presence is no longer optional for omnichannel retailers.
Coach CGI campaign features Lil Nas X with human, virtual influencers

The new promotional effort from Coach features a digitized version of rapper Lil Nas X, as well other CGI-generated influencers that are both real and virtual.
Starbucks, Bank of America connect loyalty programs

Starbucks Rewards members who are also Bank of America cardholders can link their accounts for additional benefits.
Staples reboots loyalty program as 'Easy Rewards'

Staples Rewards is now known as Easy Rewards, and offers members points, as well as customized savings and perks.
Shop ‘n Save personalizes cash back promotions

A mid-Atlantic grocery co-op chain is partnering with a cash back app.
Neiman Marcus optimizes merchandising with machine learning

Neiman Marcus is utilizing artificial intelligence (AI) technology to improve pricing and merchandising decisions.