Academy Sports + Outdoors deploys Revionics’ base pricing and markdown solutions

Academy Sports + Outdoors is taking a customer-centric and data-driven approach to pricing.

Revionics, an Aptos Company, said that Academy Sports will extend its use of Revionics’ pricing intelligence software. With a new multiyear agreement, the sporting goods and outdoor recreation retailer will leverage Revionivs’ base price and markdown solutions to continue to offer competitive pricing and optimally manage inventory levels throughout the product lifecycle.

Academy Sports, which plans to open 13 to 15 new stores this year,  has a localized merchandising strategy and a value proposition that allows it to connect with a broad range of consumers. The retailer’s product assortment focuses on key categories of outdoor, apparel, footwear and sports and recreation, and includes national brands and a portfolio of private label brands.

Key to Academy’s localized merchandising strategy is its ability to offer shoppers attractive prices in each community it serves — an advantage brought to life with the help of Revionics’ Base Price solution. Additionally, with Revionics’ Markdown application, Academy can clear its seasonal inventory quickly and profitably, keeping its on-shelf selection fresh.

“Revionics software allows Academy to take a customer-centric and data-driven approach to pricing,” said Govind Madhu, senior VP merchandise planning & allocation at Academy. “Revionics’ advanced AI platform can crunch massive amounts of data to help us understand how shoppers will react to different combinations of price increases and decreases, allowing us to price competitively on the items shoppers care most about and be less aggressive on items where demand stays relatively stable even when prices go up.  

Being able to optimize prices across every product and in every store has been extremely important to Academy, Madhu added.

“Despite all the disruption the retail industry has faced in recent years, with our Revionics partnership, we can offer value-driven prices to shoppers and maintain a tight control on inventory — even as consumer behaviors, competitive positions and local conditions shift,” he said.

The Academy and Revionics partnership first started in 2016 and has progressed since that time, according to Revionics general manager Scott Zucker.

“Academy’s commitment to innovation, robust merchandising and a deep-seated care for its customers are apparent in everything it does,” said Zucker. “We appreciate the opportunity to be a long-term partner to Academy, helping its business unlock greater value in base price and end-of-lifecycle markdown processes.”