Centennial expands its Shop Now! online platform to California mall

The Shops at Montebello in the Los Angeles Metro got a new operator and, shortly thereafter, a digital shopping platform allowing customers to shop the mall from home.

That new operator, Dallas-based Centennial, first introduced its Shop Now! e-commerce capability at its MainPlace Mall in Santa Ana in 2020. The program lets consumers tap into the current inventory and specials at participating retailers in the mall from home or phone. They then can create a wish list to make their mall visits more efficient.

To quickly get shoppers to log into Shop Now!, The Shops at Montebello are sponsoring a month-long “Win Your Wishlist” contest beginning on August 23 that will award the winner up to $500 towards purchase of items on his or her list.

Users need not download an app to use Shop Now!, which is accessible on the center’s website.

Shop Now!, created by Centennial in partnership with Adeptmind, was the first program of its kind in the United States. Centennial is rolling it out to other properties in its growing portfolio—expanded to more than 30 indoor and outdoor centers with its recent acquisition of Bayer Properties.

“Shop Now! allows people to search the shopping center’s website in very natural ways that mirror how they actually think,” says G Wu, CEO of Adeptmind. “By delivering an expansive digital front end that presents the center’s many offerings through a single online interface, we’ve created a new dimension for today’s traditional brick-and-mortar shopping centers.”