First Look: Raising Cane's kicks off NYC expansion with Times Square flagship
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Raising Cane’s has opened a flagship in Times Square, at Broadway and 44th Street. (Credit: Miles Pearson) -
Raising Cane’s has opened a flagship in Times Square, at Broadway and 44th Street. (Credit: Miles Pearson) -
Raising Cane’s has opened a flagship in Times Square, at Broadway and 44th Street. (Credit: Miles Pearson) -
Raising Cane’s has opened a flagship in Times Square, at Broadway and 44th Street. (Credit: Miles Pearson) -
Raising Cane’s has opened a flagship in Times Square, at Broadway and 44th Street. (Credit: Miles Pearson)
A fast-growing, Louisiana-based chain has its sights set on the Big Apple.
Raising Cane’s, which serves only chicken finger meals and sides, has opened a flagship in the heart of Times Square, at 1501 Broadway in the historic Paramount Building. It’s the first of 25 locations the company plans to open in the New York City boroughs and greater metro area during the next three years.
The 8,000-sq.-ft.-plus eatery features a custom mural painted live by New York artist Timothy Goodman, seasonal window displays and other design elements, including a statue of Cane's current mascot (Cane III) dressed as the Statue of Liberty and larger-than-life replicas of the brand's famous Cane's sauce, Chicken Fingers and Cane's toast.
In addition, the brand's iconic disco ball décor, inspired by the original Raising Cane’s outpost and featured in every location, is covered with crystals from an NYC-based design studio as a homage to the famous New Year's Eve ball that drops in Times Square.
The location will be open from 9:00 to 1:00 a.m. daily, with an additional hour service from 1:00 to 2:00 a.m. for orders placed at the walk-up window for carryout only. Ordering kiosks are also located throughout the restaurant to help meet the demands of on-the-go customers.
It’s estimated that Times Square sees nearly 300,000 passers-by per day. On New Year's Eve, more than a million people will gather only steps away from the front doors of the restaurant.
"The Times Square global flagship marks a monumental moment for our brand," said Todd Graves, founder, Raising Cane's. "Not only is this our first within New York City, but it provides yet another opportunity to serve our craveable Chicken Finger meals to those who love us and those who have yet to try.”
Founded in 1996, Raising Cane’s has more than 740 Restaurants across 36 states, the Middle East and Guam. The company said it has its sights set on becoming a top 10 U.S. restaurant brand, the move to the "crossroads of the world" makes perfect sense.