Foot Locker to debut 'The Clinic' footwear, basketball event series
Foot Locker is unveiling a new year-long program to connect with basketball fans and sneaker enthusiasts.
The program, dubbed "The Clinic," is a partnership between Foot Locker, Nike and Jordan Brand that includes interactive activations, high reach media, real life basketball clinics, social media content, community events and more. The Clinic will officially launch at Foot Locker’s ‘Home Court’ weekend-long activation during NBA All-Star 2024 in Indianapolis and will be the first installment of several events throughout the year.
Through exclusive moments with Nike and Jordan athletes and Foot Locker’s employees, the program aims to “celebrate the performance and culture of basketball.” There will be experiences across the weekend for The Clinic, featuring NBA stars Paolo Banchero and Victor Wembanyama.
In November 2023, Foot Locker and the NBA announced a multi-year partnership, establishing Foot Locker as an official league marketing partner in the U.S. Foot Locker also unveiled its year-round platform, The Heart of Sneakers.
“The Clinic will provide basketball fans and consumers a one-of-a-kind opportunity to engage with Foot Locker, Nike and Jordan Brand,” said Frank Bracken, chief commercial officer at Foot Locker. “In combining forces with major athletes, our iconic Stripers, and exclusive product, The Clinic will celebrate the Heart of Sneakers and love of basketball. Sneakers are more than shoes, they're a way of life, and at the center of it all you'll continue to find Foot Locker – the global home of all things sneakers for fifty years and counting.”
Under The Clinic program debut, Foot Locker will host various community events at its Home Court space, located at the Circle Centre Mall in Indianapolis. This includes a Skills & Drills Challenge with Nike and Victor Wembanyama to kick off the Clinic experiences, and a "Beat The Clock" challenge with Jordan Brand and Paolo Banchero as the weekend progresses. Foot Locker is also joining forces with Nike and Prime Video to host a private world premiere screening of NBA star Giannis Antetokounmpo’s documentary Giannis: The Marvelous Journey ahead of its Feb. 19th launch on Prime Video.
In addition to the new programming, Foot Locker’s Home Court space will feature ongoing interactive events throughout the weekend. Notable events will include an Adidas “Believe That Challenge,” Puma and Cheetos pop-up in celebration of their new product collaboration, and a styling panel with Converse. The Home Court will also feature a vast retail space to shop new and exclusive products from Nike, Jordan Brand, Adidas, Puma, Under Armour & Curry Brand, and more.
Foot Locker will also be an associate partner of the highly anticipated 2024 NBA HBCU Classic Presented by AT&T, between Winston-Salem State University and Virginia Union University during NBA All-Star. As part of this partnership, Foot Locker will be donating $50,000 to the schools.
“We look for every opportunity to inspire the next generation to be great,” said Jason Kirrer, VP of Nike North America Marketplace Partners. “By partnering with Foot Locker on The Clinic, we get to share our love of basketball, connect more deeply with athletes and grow the basketball community.”