Gibson to bring 'Garage' retail experience to U.K.

Legendary American guitar brand Gibson is opening up a new flagship store across the pond.

The Gibson Garage London marks the first-ever Gibson flagship store outside of the U.S. and follows the successful opening of the Gibson Garage Nashville, which opened in 2021. Located in the historic city just off Oxford Street, the new store will feature 4,500 square feet of retail space, with more than 300 electric and acoustic guitars on display from the Gibson family of brands.

Located at 61-62 Eastcastle St., the store will open on Saturday, Feb. 24. Gibson says that the space will host weekly live performances, showcases and panel discussions from musicians and artists, all from the stage located on the lower level. 

The Gibson Gallery, a bi-annual revolving gallery wall will celebrate the photography and art of British artists and musicians. The inaugural exhibition at the Gibson Gallery will debut with an exclusive collection by legendary rock & roll photographer Gered Mankowitz, who for the past 50 years has photographed legendary British artists such as The Rolling Stones, Jimi Hendrix, PP Arnold, Kate Bush, Elton John, The Jam and more.

“London was an obvious choice for our second location, given it’s one of the most cosmopolitan cities in the world with a highly influential and vibrant musical ecosystem,” said Cesar Gueikian, president and CEO of Gibson Brands. “The Gibson Garage is how we want our fans to experience Gibson; an immersive dream space where fans walk in and say, ‘Wow, this is the place that Gibson should have always had!’ The Garage is designed to be a part of the London music community with a live stage featuring performances, and events from icons and emerging artists on any given day. It’s also an exciting place to experience music and lifestyle through Gibson instruments, sound, media and apparel.”

Founded in 1894 and headquartered in Nashville, Gibson Brands’ portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, MESA/Boogie, KRK and Maestro.