Pacsun continues to expand in resale — in-store

Pacsun is putting its own twist on resale. 

The apparel retailer has opened  PS Reserve, a space dedicated to Pacsun’s custom-curated resell platform for limited-edition streetwear apparel, sneakers and accessories, in its store at Glendale Galleria, Glendale, Calif.   The space headlined in neon, is showcased against sleek marble walls with glass displays spotlighting each individually curated piece.  

The Glendale opening marks the second PS Reserve space in Southern California, following the first full wall in-store installment that debuted at Pacsun's store at Fashion Island in Newport Beach, Calif., in December 2022.

PS Reserve was created in partnership between Magnolia Park (Mag Park) owner and CEO Miki Guerra and Pacsun.  In conjunction with the launch, Pacsun and Guerra unveiled the "Peace & Water" collection by Guerra and New Era Cap. The release showcases headwear styles in vibrant colors adorned with the iconic LA logo, paying homage to the roots of both brands.

PS Reserve regularly launches new collections every month to offer exclusive access to the most-coveted brands and ensure that consumers remain at the vanguard of trendsetting styles, the company said. "Peace & Water" is the third headwear launch under PR Reserve. 

To celebrate the new space, Pacsun hosted an event at its Glendale Galleria store over the weekend, where limited quantities of the "Peace & Water" were available for purchase exclusively during the festivities, giving attendees premiere access to the fresh pieces. Pacsun also hosted a livestream with Guerra to give followers the opportunity to shop PS Reserve and "Peace & Water" digitally in real-time.

"Since its inception two years ago, PS Reserve has become the go-to destination for the latest in resale streetwear fashion, and it's great to see the initiative grow and be able to give our community more access to it in-store, in addition to online," said Richard Cox, VP of men's merchandising at Pacsun. "When we open a new shop, we like to offer up a new headwear drop together with the opening as an exclusive offering for the moment, and our consumers had an amazing response to the "Peace & Water" collection over the weekend."