The sporting goods and outdoor recreation retailer retailer named Chad Fox to the newly created role of executive VP and chief customer office, overseeing omnichannel, marketing, customer insights and customer care. He joined Academy in January 2024, and reports directly to CEO Steve Lawrence.
Fox brings nearly 25 years of retail, agency, and consumer packaged goods marketing experience to Academy. Most recently, he spent five years at Dollar General, where he served as senior VP and chief marketing officer and led the brand strategy, marketing, media and digital teams
Prior to joining Dollar General in 2019, Fox spent 13 years in various executive positions at Walmart, including as VP of retail marketing from 2019 – 2019, where he guided marketing and media activities across all merchandising categories, seasonal events, and digital products and services.
"Chad brings a wealth of retail brand strategy, marketing, media, data analytics, and digital experience that Academy will leverage to execute our long-term growth initiatives to attract and engage customers through communications, content and experiences and build a more powerful omnichannel business, while continuing to build Academy's brand awareness as we grow in existing and new markets,” Lawrence stated.
Academy opened 14 new stores in fiscal 2023. The company, which currently operates 282 stores across 18 states, plans to continue its expansion efforts with a goal of opening a total of 120 to 140 new stores by the end of 2027.