DoorDash prepares ‘Summer of DashPass’ promotion
Summer’s here and the time is right for special deals from DoorDash.
Starting Thursday, June 15, 2023, the online delivery platform is kicking off its fourth annual “Summer of DashPass” promotion. The marketing extravaganza is back with thousands of deals across the nation, spanning categories including food, flowers, grocery, convenience, and sporting equipment.
During the five-week Summer of DashPass campaign, participating partner retailers will include Taco Bell, Wendy’s, Starbucks, Dick’s Sporting Goods, Walgreens, and Aldi. DashPass is DoorDash's paid membership program that offers $0 delivery fees, reduced service fees and member-only benefits on eligible orders.
In addition, throughout Summer of DashPass, consumers will have several chances to win experiences and exclusive items, such as music festival passes and a limited-edition cooler. An omnichannel U.S. marketing campaign will include television, in-app, paid digital, social, and radio from June through July. The campaign will offer ads featuring comedic actors Jason Biggs and Seann William Scott.
“For the fourth year in a row, we’re excited to bring Summer of DashPass to our members, underscoring the value and breadth of a DashPass membership and unlocking access to the best of their neighborhoods at the most affordable prices. We’re thrilled to once again be able to provide first-of-its-kind, exclusive access to incredible deals across national and local businesses across the country,” said Prabir Adarkar, president and COO at DoorDash. “This summer, we’re bringing even more value to our members on everything from groceries to throwback, beloved menu items, to sporting goods, to fun sweepstakes and much more.”
DoorDash in promotional partnership with Redner’s
In other recent marketing-related news, DoorDash is involved in Redner’s Markets deployment of the MessageWrap conveyor belt advertising solution at checkouts across all of its 44 grocery stores in the mid-Atlantic region.
The MessageWraps antimicrobial, color checkout conveyor belt covers feature P&G’s brands Tide, Bounty, Febreze, Dawn, Charmin, and Cascade, with product images scrolling across as the conveyor belt rolls. In addition, the promotional covers feature DoorDash with a mobile-integrated offer to make pickup and delivery orders.
Redner’s says it has measured MessageWrap’s awareness among shoppers at 93%, with comparable customer recall and influence metrics. The grocer brokers the MessageWrap promotions directly with its brand partners.