Dan Berthiaume
ARTICLES BY THIS AUTHOR
- 2/16/2024
EXCLUSIVE: Sur La Table boosts e-commerce results with generative AI
Sur La Table is leveraging generative AI to transform digital performance. - 2/16/2024
Party City analyzes pricing data for optimal decisions
Party City Holdings Inc. is enlisting a consulting and analytics firm to help ensure it understands its pricing as thoroughly as possible. - 2/16/2024
Etsy names Drew Barrymore to honorary c-suite position
Talk show host, actress, and co-founder of the Barrymore Brands health and beauty product line Drew Barrymore has been named to the honorary position of chief gifting officer of Etsy Inc. - 2/16/2024
How retailers should respond when media turns social
A strong social media presence is no longer optional for omnichannel retailers. - 2/16/2024
L’Occitane celebrates Ramadan with metaverse shop
A French global beauty brand is launching its third seasonal metaverse storefront. - 2/15/2024
Coach CGI campaign features Lil Nas X with human, virtual influencers
The new promotional effort from Coach features a digitized version of rapper Lil Nas X, as well other CGI-generated influencers that are both real and virtual. - 2/15/2024
Starbucks, Bank of America connect loyalty programs
Starbucks Rewards members who are also Bank of America cardholders can link their accounts for additional benefits. - 2/15/2024
Staples reboots loyalty program as 'Easy Rewards'
Staples Rewards is now known as Easy Rewards, and offers members points, as well as customized savings and perks. - 2/15/2024
Shop ‘n Save personalizes cash back promotions
A mid-Atlantic grocery co-op chain is partnering with a cash back app. - 2/15/2024
Neiman Marcus optimizes merchandising with machine learning
Neiman Marcus is utilizing artificial intelligence (AI) technology to improve pricing and merchandising decisions.