Newegg automates website content review with AI
Newegg Commerce Inc. is leveraging artificial intelligence (AI) for product description quality assurance.
The global technology e-commerce retailer is using a combination of natural language processing models to automate the review process for website product description content for all new marketplace product listings.
Newegg’s AI-driven review solution is programmed to analyze text for grammar, spelling and inappropriate words, phrases and trademarked brand names. The tool reviews thousands of new marketplace product listings per day.
On average, Newegg says the AI engine rejects approximately 8% of new marketplace product descriptions, which prompts employees to contact sellers to ensure their product text is accurate. Based on feedback received, the AI functionality is re-programmed on a continuous basis to learn and improve as it ingests data and receives direction.
“Our AI model’s aim is to help our marketplace sellers easily list up to thousands of their products quickly and accurately to get the products ready to generate sales,” said Jeff Lin, senior director of business intelligence for Newegg. “We’re programming with AI across our tech platforms and finding ways for AI to improve experiences and solve problems.”
Newegg opens up to AI
Newegg recently rolled out Home Showcase, an interactive online shopping experience for home products. Newegg developed the offering by utilizing AI to improve the visuals and descriptions of products in the assortment. The company used Stable Diffusion AI (a text-to-image AI model) to improve product photos to illustrate features for customers, and ChatGPT to create product descriptions and text on abbreviated quick view pages.
The retailer also utilizes the ChatGPT AI model, which interacts with users in a conversational style that mimics human interaction and uses machine learning (ML) to continually refine and improve its responses, in a number of key customer-facing areas of its site. These include the PC Builder shopping tool, as well as to optimize text content throughout its website and to transform customer service chat, customer email subject lines, and search engine optimization.
Headquartered in City of Industry, Calif., Newegg was founded in 2001 and serves a global customer base throughout North America, Europe, Asia Pacific, Latin America and the Middle East. The company offers direct sales and an online marketplace platform for PC and IT hardware, consumer electronics, automotive, gaming products and finished goods.