Scotch & Soda parent streamlines omnichannel fulfillment

Bluestar Alliance is automating key supply chain operations with a third-party logistics (3PL) platform.

The New York-based brand management company is partnering with Cart.com to host omnichannel workflows including fulfillment, inventory management, and order management for its portfolio brands Scotch & Soda, Hurley and Bebe.

[Read more: Scotch & Soda’s U.S. operations acquired with eye to expansion]

As a result, Bluestar Alliance intends to reduce costs and deliver real-time order and inventory visibility for those specialty apparel banners through proprietary Cart.com software and predictive analytics capabilities. Cart.com operates 14 omnichannel facilities nationwide totaling over 8.5 million square feet of space.

"Cart.com’s technology leadership and innovation makes it an ideal partner for Bluestar Alliance as we continue to expand our portfolio of dynamic, global brands," said Ralph Gindi, COO, Bluestar Alliance. "Cart.com’s expertise in the apparel sector, including its ability to handle high SKU counts, high volumes and other custom requirements, coupled with its flexible order and inventory management technology and integrations provide us with the visibility and control we need from checkout right to the customer’s doorstep."

"We’re excited to partner with Bluestar’s incredible portfolio of brands and support their accelerating momentum in the marketplace," said Omair Tariq, founder and CEO of Cart.com. “Our scalable, omnichannel fulfillment solution was built to solve for the growing supply chain and inventory complexity brands face today. We look forward to delivering our capabilities to support Bluestar’s continued growth and success."

Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance owns, manages, and markets a portfolio of consumer brands including Hurley, Scotch & Soda, Bebe, Eli Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass and Limited Too. The current portfolio of brands manages more than 450 licensees who distribute product throughout North America, Europe, Australia, South America, Asia, the Middle East and India.