Wayfair extends shoppable generative AI images to Apple Vision Pro

Wayfair Inc. is making its generative AI-based room decorating tool available on the new Apple Vision Pro platform.

In an email to Chain Store Age, the digitally native home furnishings giant said it is extending the pilot of Decorify, a solution that uses a generative AI model to create shoppable, photorealistic images of products, to Apple Vision Pro, a spatial computer that blends digital content with the physical world and is controlled by a user's eyes and hands.

Decorify enables customers to upload unlimited photos and delete them at any time and shop across a wide selection of the Wayfair catalog directly from their reimagined virtual rooms. The solution is now accessible in the visionOS App Store for Apple Vision Pro.

With the Wayfair Decorify app on Apple Vision Pro, users can upload a photo of their space, take a photo of their space from the device, or use one of the sample images provided by Decorify app. Customers can also browse various room designs and new room filters, including Pleasantly Peach and Valentine’s Day, and purchase items of interest from Wayfair. A demo of the experience is available here.

Decorify on Apple Vision Pro enables users to view and select Wayfair items in 3D directly in their spaces. All 3D items are at full scale and anchor to the floor, designed to enable shoppers can see a variety of life-size products in any room or space in their home.

"We constantly evaluate new and existing channels and technologies to explore how we can improve the home shopping experience for our customers," said Wayfair CTO Fiona Tan (Editor’s note: Fiona Tan was named a Woman of the Year in the CSA Retail’s Top Women Awards). "Apple Vision Pro represents an innovative new way for shoppers to style their rooms and experience our catalog directly in their homes. We can’t wait to learn how our customers use Apple Vision Pro to explore their spaces and find their perfect item."

"We have long believed spatial computing is the next evolution of computing where information is not bound by the 2D screen and the space around you becomes an integral part of your experience," said Shrenik Sadalgi, director of research and development at Wayfair. "We're excited to continue our journey exploring and defining new techniques, interfaces, and paradigms in the spatial computing era. With Wayfair Decorify for visionOS, you can capture a photo of your space, reimagine it as multiple spatial-designs, and then make it a reality - all within seconds."

Wayfair’s brands include Wayfair, Joss & Main, AllModern, Birch Lane, Perigold and Wayfair Professional. The company generated $12 billion in net revenue for the 12 months ended March 31, 2023 and is headquartered in Boston, with global operations.