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How User-Generated Content Helps Drive Digital Shopping Experiences & Online Sales
With seemingly infinite buying options, today’s shoppers are in the driver’s seat. The most valuable thing retailers and brands can provide shoppers to turn them into loyal customers is access to insights, feedback, and images from other consumers like them. User-generated content is especially powerful in extending the experience customers have in store to online. -
The Innovation Paradigm
Referencing years of research, "The Innovation Paradigm" examines the surprising links between the world’s most innovative businesses and provides actionable ideas and steps to emulate their success. It’s an uplifting and mind-expanding peek into the realm of radical innovation and strategy.