Amazon is bringing BNPL to its Mexican site.
Shoppers on the Amazon Mexico e-commerce site can now split their payments into installments.
Amazon Mexico is partnering with leading Latin American buy now, pay later (BNPL) provider Kueski to provide an option to pay for purchases over time in bi-weekly installments. Kueski Pay is now available to select Amazon customers and will be available to all eligible customers age 18 and older in Mexico over the coming months.
Amazon customers who choose to use Kueski Pay for their purchase will be able to select plans of up to 12 bi-weekly installments. This option does not require a credit card, with Amazon data indicating that 60% of adults in Mexico are unbanked and over 70% of the population does not have a credit card.
Customers to choose how they want to pay, including via a linked bank account, debit card or cash on affiliate networks.
"Customers are increasingly looking for flexible payment options to help them meet their purchasing needs," said Karen Pepper, head of digital payments for Amazon Mexico. “Paying in bi-weekly installments with Kueski Pay is Amazon's latest initiative to provide customers in Mexico with access to affordable payment methods, and expanding Amazon's secure financing offers with a simple fee structure demonstrating our commitment that Amazon is for everyone."
"This agreement enables Amazon customers to enjoy, for the first time in Mexico, a buy now, pay later option at checkout,” said Andrew Seiz, senior VP of finance at Kueski. "This is a significant step forward for Kueski as a leader in flexible payment solutions. Making BNPL available on Amazon Mexico gives millions more people access to the vast Amazon marketplace wherever they are in the country. We are thrilled to help pave the way forward for BNPL and increase access to financial services for all Mexicans."
Amazon has a history with BNPL
Amazon initially partnered with Affirm in August 2021 to enable select customers to split the total cost of purchases of $50 or more into monthly installment payments. Affirm expanded to Amazon’s Canadian site in 2022, and was directly integrated as a payment option on Amazon Pay and for use by Amazon Business customers in 2023.
In June 2021, the e-tailer began offering the Afterpay flexible payment option via the Afterpay mobile app to pay in four interest-free installments. Other BNPL options Amazon offers shoppers include enabling Prime Visa and Amazon Visa cardmembers to pay with equal monthly payment options when using the Amazon Pay solution during checkout at participating online retailers.
In addition, the Citi Flex Pay on Amazon Pay solution giving eligible Citi credit card members the option to pay over time when using the Amazon Pay digital wallet application at participating online retailers. The Amazon e-commerce site and mobile app also accept Citi Flex Pay.