MARKETING/SOCIAL MEDIA

A large number of marketers are concerned about losing access to their brand or retailer’s fans on social media.

As the retail industry looks toward the year ahead, many businesses are exploring how AI can help them deliver a better customer experience, and a better bottom line.

A new survey reveals that “Swifties” carry some real purchasing power.

Once again, Walmart is providing a discount plan and pricing tool for new sellers on Walmart Marketplace.

One marketing channel rules them all when it comes to how often it delivers an offer that drives a consumer purchase.

The CEO of Southeastern regional chain Bealls Inc. hosts two podcasts designed to connect with customers and employees.

PayPal Holdings Inc. is introducing six new artificial intelligence (AI)-based customer engagement solutions.

Bob Evans Restaurants LLC aims to create deeper customer connections, with some help from its customer app and artificial intelligence (AI) technology.