ECOMMERCE

Two specialty retailers are hoping to get more customers on board with e-gifting.    Lily Pulitzer and Vera Bradley have joined Loop Commerce’s e-gifting service and platform, GiftNow.   

Online retailing is on an upward trajectory that shows no sign of slowing.   In fact, the segment is expected to grow at a compounded annual growth rate (CAGR) of close to 16% between 2017-2021, according to a research forecast from Technavio.  

Target Corp. is taking a cue from Hollywood to help shoppers create the living room of their dreams.   The discounter is using the same type of computer generated imagery that figures in movie blockbusters to create a 360-degree, virtual reality-like experience on its website. And it’s shoppable.   

The free shipping wars seem to be heating up again.   In a posting on its website, Amazon said it has lowered its free shipping minimum for non-Prime members on eligible items to $25. Merchandise will be delivered in five to eight business days.   It’s the second time this year that Amazon has made it easier for shoppers to qualify for free shipping. In February, the online giant reduced its minimum order amount from $49 to $35.   

What happens after an order is placed is crucial in driving website traffic and revenue.   

Shoppers are increasingly turning to Amazon for purchasing bulky goods that traditionally haven’t sold all that well online.