MARKETING/SOCIAL MEDIA

Retailers and brands have disconnect on value of media networks
A new survey reveals that retailers and brands have very different views on how retail media networks have been performing so far.
E-commerce vets team with Bethenny Frankel on new shopping app
A former reality television star is advising on a new off-price shopping app that offers fresh deals daily.

Marks & Spencer grows gift card revenue 245%

A British retail giant is substantially boosting gift card sales by utilizing a third-party global business-to-business (B2B) infrastructure.
Kohl’s offers AI holiday shopping tool, last-minute deals

Procrastinating holiday shoppers will find technology and promotions specifically for them at Kohl’s.
Adidas opens metaverse pop-up shops on Roblox

Adidas is offering digital wearables and accessories via a popular immersive gaming platform.
How retailers can strategically use AI in their enterprises

Retailers will obtain maximum value from artificial intelligence (AI) implementations when they approach them strategically.
The Future of Retail: Pioneering the Phygital Shopping Experience

The retail world is no longer segregated when it comes to strategy.
Safeway partners with social influencer ‘MrBeast’ in YouTube promotion

An Albertsons Companies grocery banner has partnered with a top YouTube star and influencer.
CSA Exclusive: Black Friday helps drive Cyber 5 mobile ‘halo effect’

New data indicates that the period between Thanksgiving and Cyber Monday saw a significant jump in mobile shopping activity.
Kohl’s kicks off December deals

Through Christmas Eve, Dec. 24, Kohl’s Corp. is offering a variety of holiday deals and savings.

Retailers and brands have disconnect on value of media networks