MARKETING/SOCIAL MEDIA

Exclusive Q&A: Aaron’s Company transforms omnichannel commerce
The Aaron’s Company Inc. is shifting omnichannel sales and marketing activities to a new enterprise platform.
Sally Beauty offers hair color consultations with experts — digitally
Sally Beauty is virtually connecting customers with licensed hair professionals.

Brookshire Brothers revamps end-to-end digital shopping experience

A regional grocer is enhancing its e-commerce operation from fulfillment to customer engagement.
Newegg runs TikTok holiday sale

Newegg Commerce Inc. is participating in a seasonal TikTok promotion.
Kroger extends one-click shopping to GE Appliances ovens

The Kroger Co. is providing shoppable recipes directly to users of select GE Appliances WiFi-connected wall ovens and ranges.
YouTube, TikTok top list of teens’ most used social platforms

Despite growing concerns about the impact of social media on the nation’s youth, teens continue to use these platforms at high, “almost constant” rates.
Walmart runs final holiday sale, offers delivery/pickup until Dec. 24

Walmart is going down to the wire for last-minute holiday shoppers.
eBay rolls out in-person consignment concierge

eBay is offering its online consignment selling experience in the physical world – via bus.
Sam’s Club adds video to retail media network capabilities

Sam’s Club continues to augment the features of its retail media network.
Target launches services and deals for last-minute holiday shoppers

Target is aiming squarely at holiday shoppers who haven’t finished (or maybe even started) making their seasonal purchases yet.

Exclusive Q&A: Aaron’s Company transforms omnichannel commerce